A Smile in the Mind: Witty Thinking in Graphic Design
Product Details | Similar Products | Customer Reviews | Author: Beryl Mcalhone, David Stuart List Price: £35.00 Our Price: £17.49 You Save: £17.51 (50%) Availability: Usually dispatched within 24 hours  |
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 | Product Details: Paperback 240 pages Release Date: 01 September 1998 Publisher: Phaidon Press Ltd ISBN: 0714838128 Rating:   Sales Rank: 7992 | | Look for similar books by subject: | | Customers who bought this item also bought:
| | Customer Reviews: One of the Best Books on Graphic Design (21 October 2007)There are hundreds of books at the moment claiming to be the experts on Graphic Design. Too many either take themselves much too seriously or fall back on the picture book format where thousands of images lack structure and editing resulting in visual wallpaper. The classic `Smile in The Mind` however, does neither and has the perfect balance of information and inspiration. Its no wonder then, it is on the `essential reading' list of any graphic design course worth its salt. (It could however, be revised to include a few more recent examples) Rubbish (27 August 2007)Quite one of the worst books I have ever bought. (I have a lot of books.) The quality of the paper is very poor, matching the quality of the content. Fat, overpriced, and valueless. Should I feed it to the dog or just throw it on the waste pile? Must have! (08 April 2006)This is a must have for any graphic design student about to start university, buy it before you go as it will be added to your reading list when you start. It includes many examples of where humour has been used in graphic design. Very insperational! my mind's not smiling, add more humor (06 January 2004)The previous reviews of this book were missing one important thing: nobody mentioned that the book is not meant to be funny. The back cover of the book says this without hesitation, which was kind of a put-down. The book agrees that wit is essentially a sub-category of humor, and with that previous understanding I was hoping for many more elements of humor. Just don't expect too many laughs... Overall: the text in the book is great. Thoughtful and well-written. But, it was very straining to look at endless amounts of pictures, that usually require more context (than is given) to be fully understood (and to be funny). The presentation of graphical wit in book format is difficult, as the authors acknowledge, but I still think the authors could have squeezed in some explanations with punch lines to make the presentation witty as well. As it is, the reader has to do all the work to squeeze the wit out of each example. My view is that this book tried to be too ambitious. Instead of picking only the best wit to be found in each category of wit (the book makes some kind of divisions), the authors have put in many many *small* pictures, none of which are elaborated on. I just felt my enthusiasm/creativity drained by trying to check out all of them. | |
